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Recipe for Success: How Engineering Transforms Baking - A Customer Spotlight

Can you briefly introduce your company?


At Simply Bread, our aim is to make the world’s highest-quality baking products accessible to everyone. We believe baking is not just a hobby, it’s not a task or chore; it’s more vital than that. It’s something innately human, something essential. Above all, it’s something nearly magical; one of the very simplest things that can bring us together as family and friends, cultures and communities, all around the globe.




Could you provide a brief overview of the project we collaborated on?


Lineo helped us with the design, engineering and design-for-manufacturing (DFM) of the Simply Bread Oven L12.


What were the notable innovations our agency introduced during the design phase of the project?


Lineo's in-depth knowledge of (sheet metal) tolerances and tolerance stack challenges was tremendously helpful to us during the design phase of the project.


Share insights into the collaborative dynamics between our teams that played a crucial role in the project's success.


The Lineo team was very hands-on and went the extra mile to get a working product designed.


Have there been positive responses from end-users following the release of the product?


Our product received an overwhelming response from the market.


Looking back, what advice would you give to other companies considering to develop their own product?


We would recommend spending enough time on market research and market validation before starting principal engineering.


As you look to the future, what are your aspirations and goals for the continued growth of your product in the market?


Our company mainly covers North America and Europe at the moment; our goal for the upcoming three years is a global rollout of our product.

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